ONLINEBRANDING – Briofive – Self-Image & Personal Branding Photography

The Importance of Branding Online

Sandy — Sat, 10 Nov 2018 23:32:52 +0000

Every time a customer comes across your product, they are left with an impression of your brand. Your brand reflects your promise to customers and their overall experience from your products and services.

When it comes to engaging with potential clients, the importance of branding online plays a significant role. It provides a platform to reach a broader audience that wouldn’t otherwise be reachable.

But before we discuss the importance of branding online, it is important to first understand the basis of branding.

What is Branding?

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.” – Seth Godin, author of Linchpin

If you’re looking for an actual definition of branding, you can find many. Well, just enough for you to get confused because of the vagueness of this concept.

Perhaps creating an illustration will allow you to understand the concept a little better. Let’s take Coconut Water, for example. Coconut water has been considered a thirst quencher alongside conventional sports drinks.

But when you envision Coconut Water alone, you will likely think of the same clear liquid inside of a coconut that is already being sold at grocery stores. The question becomes: how will you sell the exact same product with so many competitors?

That’s where branding comes in. And as Marty Newmeier from The Brand Gap says,

“Your brand is not what you say it is, it’s what they say it is.”

BENEFITS OF BRANDING ONLINE

Increases Recognition

When people hear about your product and are unsure about it, chances are they will do a quick google search. They go online to find service providers and compare one product to another. This is a great way to get noticed and engage further with possible clients.

Increase in Demand

Branding online boosts sales. Your customers are so mesmerized by their overall experience from purchasing the product with undeniably great quality, prompt service to customers and so on that they are willing to buy more.

Not only that, they might even broadcast it on Facebook and recommend it to their friends. Thus, a naturally occurring word-of-mouth can steer dozens of new customers your way.

Reduced Advertising Costs

Online branding allows you to extend your reach at a much smaller cost. In the beginning, it may seem like you are spending more, but if you take into consideration the scale at which your online presence can reach, it is actually extremely cost-effective.

Once you have created your online branding presence, consumers will eventually do the advertising for you by constantly sharing your website with their friends. And thus, savings sets in!

If you want to book a photo shoot experience with Sandy and our team at Brio Five, book a call with Sandy. We create a day all about you, so you can feel pampered and absolutely beautiful.

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Understanding the Basics of Branding in under 3 Minutes

Sandy — Thu, 11 Oct 2018 13:00:38 +0000

Do you find it difficult to comprehend the basics of branding?

With these 7 tips, you’ll be able to understand the basics of branding in under 3 minutes!

Create, or pay someone to make an eye-catching logo. Put it everywhere.

Write down your brand mission. What do you want to communicate to people about your brand? What should people know about your purpose? Write it all down.

Establish a voice for your company that aligns with your brand mission. This voice should be apparent in all aspects of your company: written material, visuals, all website material, and photographs.

Come up with a tagline. Write a captivating, meaningful, attractive statement that expresses your brand purpose effectively.

You’re halfway there! Understanding the basics of branding will only take another 1.5 minutes!

Be consistent. Design templates and enforce standards for your marketing materials. Always use the same logo and color scheme.

Be authentic in your communication. Your customers won’t care for your products or services, or even refer you or write positive reviews unless you are authentic in the way you communicate your brand purpose. They are coming to you for a reason. You have set the standard. Don’t fall short.

Now you have successfully been able to understand the basics of branding in under 3 minutes. Pretty simple, right?

For additional tips on branding, check out Sandy’s podcast “Life in Focus with Sandy Grigsby” by clicking here.

If you want to book a photo shoot experience with Sandy and our team at Brio Five, book a call with Sandy. We create a day all about you, so you can feel pampered and absolutely beautiful.

The post Understanding the Basics of Branding in under 3 Minutes appeared first on Briofive - Self-Image & Personal Branding Photography.

How to Look and Feel Confident when you Promote Yourself

Sandy — Thu, 20 Sep 2018 13:00:05 +0000

When doing business, people want to feel as though they’re communicating with a person, rather than a brand. Because of this, they tend to want to do business with brands that have a personal element to them over those that don’t. So, show ’em what you got! But first, you have to learn how to look and feel confident when you promote yourself.

Why should you confidently promote yourself as a part of your brand online? Think about the bigger picture and the ripple effect of the value you are bringing to your audience.

Showing your unique personality and charisma make the brand more personable. It might feel silly to you, but your message could be life-changing to someone else.

They might have an “aha” moment because of your authentic video. They might buy your product…because of the connection they made with YOU.

This is why it’s so important to learn how to look and feel confident when you promote yourself. Below are some simple steps you can take to help achieve quick results.

Step 1: Save the modesty for your mama! Don’t feel egotistical or shallow when promoting yourself. It’s important to showcase your strengths and believe in yourself in order for others to do the same.

Step 2: Remember that you are in control. Businesses solve problems. This means that people have problems that they need solved, and they need your product or service to solve their problems.

It’s not that you need them to watch your video… They need your video to help them solve their problems. Understanding this takes you from the interviewee position to the interviewer, so to speak.

Step 3: Just do it. And do it as often as possible. Everyone who started making videos felt weird in front of a camera at first. The more you do it, the more comfortable you become with it.

You will gain momentum and it will get easier and easier, just like it becomes easier and easier when you talk to people. Challenge yourself and make it a habit to be in front of a camera.

Step 4: Don’t fake it. Be authentic about your passion. When it’s just about making money, your authenticity won’t translate on camera.

Why are you selling this product or service? What point are you trying to get across to your audience, and why are you so passionate about it?

Answer those questions in your mind before you start recording, and your videos will connect with your audience because of the authenticity. You will feel more confident in your delivery when you are speaking your truth.

Together, these four steps will help you look and feel confident when you promote yourself and allow you to personally take your brand to a whole new level!

For additional tips on how to look and feel confident when you promote yourself, check out Sandy’s podcast “Life in Focus with Sandy Grigsby” by clicking here.

If you want to book a photo shoot experience with Sandy and our team at Brio Five, book a call with Sandy. We create a day all about you, so you can feel pampered and absolutely beautiful.

The post How to Look and Feel Confident when you Promote Yourself appeared first on Briofive - Self-Image & Personal Branding Photography.