Have you ever looked at an image of someone and felt motivated, charged, inspired or ready to do something? Well, congratulations! You stumbled upon an empowerment photo and may ask what is an empowerment photo? Empowerment is defined as the process of becoming stronger and more confident, especially in controlling one's life and claiming one's rights. [...]
Creating mood board is the first step to branding your personal image in a effective and rewarding way. It is a way to create an consistent flow while having a visual strategy to refer back to. While keeping your ideas clear and thought out, so your personal brand image portrays flawlessly and gains consumers attention.
Whether you want to call it a brochure, pamphlet or leaflet, we all know them as being boring collateral. Admit it. We are all guilty of having the initial intention to read those informative brochures, but they just end up chucked into the nearest dark abyss never to be seen again. Between the mountains of [...]
Although certain colors do broadly align with specific traits, (i.e. pink with girly, red with warning, and purple with sophistication) nearly every academic study on color and branding will state that it is more important for a brand's colors to support its desired personality instead of trying to align with a specific color association. Color [...]