When doing business, people want to feel as though they’re communicating with a person, rather than a brand. Because of this, they tend to want to do business with brands that have a personal element to them over those that don’t. So, show ’em what you got! But first, you have to learn how to look and feel confident when you promote yourself.
Why should you confidently promote yourself as a part of your brand online? Think about the bigger picture and the ripple effect of the value you are bringing to your audience.
Showing your unique personality and charisma make the brand more personable. It might feel silly to you, but your message could be life-changing to someone else.
They might have an “aha” moment because of your authentic video. They might buy your product…because of the connection they made with YOU.
This is why it’s so important to learn how to look and feel confident when you promote yourself. Below are some simple steps you can take to help achieve quick results.
Step 1: Save the modesty for your mama! Don’t feel egotistical or shallow when promoting yourself. It’s important to showcase your strengths and believe in yourself in order for others to do the same.
Step 2: Remember that you are in control. Businesses solve problems. This means that people have problems that they need solved, and they need your product or service to solve their problems.
It’s not that you need them to watch your video… They need your video to help them solve their problems. Understanding this takes you from the interviewee position to the interviewer, so to speak.
Step 3: Just do it. And do it as often as possible. Everyone who started making videos felt weird in front of a camera at first. The more you do it, the more comfortable you become with it.
You will gain momentum and it will get easier and easier, just like it becomes easier and easier when you talk to people. Challenge yourself and make it a habit to be in front of a camera.
Step 4: Don’t fake it. Be authentic about your passion. When it’s just about making money, your authenticity won’t translate on camera.
Why are you selling this product or service? What point are you trying to get across to your audience, and why are you so passionate about it?
Answer those questions in your mind before you start recording, and your videos will connect with your audience because of the authenticity. You will feel more confident in your delivery when you are speaking your truth.
Together, these four steps will help you look and feel confident when you promote yourself and allow you to personally take your brand to a whole new level!
For additional tips on how to look and feel confident when you promote yourself, check out Sandy’s podcast “Life in Focus with Sandy Grigsby” by clicking here.
If you want to book a photo shoot experience with Sandy and our team at Brio Five, book a call with Sandy. We create a day all about you, so you can feel pampered and absolutely beautiful.