Photographs can be broken down into a series of categories. Within these categories are headshots and portraits. These two are often used interchangeably and the difference between them is quite subtle. For example, A headshot could be a portrait, but a portrait is not necessarily a headshot. For this reason, people are thoroughly confused about the difference between headshots and portraits. In this article, it’s stated that headshots are the new handshake of today’s world, but do headshots really elevate what you’re trying to convey personally and for your business? Let us set the record straight on headshots vs. professional and branding portraits so it can help you decide what type of photo session would fit best for you.
What’s the difference?
A Headshot is literally a “shot of one’s head”, sternum up with the focus being on the face and a simple solid color backdrop. Since it’s a concise portrayal of your face, you may be wanting to use these for your business cards or profile pictures in your CV or on your social media account where you can market your brand. Its sole purpose is to show your face so your audience will know who they will be doing business with.
A portrait, on the other hand, requires great attention to detail and includes more of the subject’s personality. It allows a photographer to dig deep and get to know your brand and the kind of audience that you want to work with. While headshots require less time and preparation, the options for your professional and branding portraits are limitless. You can have close-ups or facial shots, upper body shots, or environmental portraits.
It’s important to understand the difference between headshots vs. professional and branding portraits in order to represent your brand appropriately. Your headshots clearly show who you are, but your professional and branding portraits show what you do that elevates your character. Check out my post on how to not let your brand look unprofessional.
Authenticity is important and a portrait should depict your brand in a natural environment. As an entrepreneur, you are clearly working hard at defining your brand, looking for more visibility and engagement, and probably investing a lot in marketing. Let’s work together and make it even better with compelling portraits that elevate and expand your brand to clients.
If you want to book a photo shoot experience with Sandy and our team at Brio Five, book a call with Sandy. We create a day all about you, so you can feel pampered and absolutely beautiful.