Whether you want to call it a brochure, pamphlet or leaflet, we all know them as being boring collateral. Admit it. We are all guilty of having the initial intention to read those informative brochures, but they just end up chucked into the nearest dark abyss never to be seen again. Between the mountains of [...]
Face-to-face client meeting can seem daunting at first, but with the right mind-set and preparation they can become a beneficial tool to solidifying a client. According to a study by Oxford Economics USA, in person meetings are far more effective than virtual meetings, especially with prospective customers. We have come up with five tips for meeting a client in person.
Although certain colors do broadly align with specific traits, (i.e. pink with girly, red with warning, and purple with sophistication) nearly every academic study on color and branding will state that it is more important for a brand's colors to support its desired personality instead of trying to align with a specific color association. Color [...]