FIVE TIPS FOR MEETING A CLIENT IN PERSON

Posted by Sandy on March 19, 2016 | No Comments

Face-to-face client meeting can seem daunting at first, but with the right mind-set and preparation they can become a beneficial tool to solidifying a client. According to a study by Oxford Economics USA, in person meetings are far more effective than virtual meetings, especially with prospective customers. We have come up with five tips for meeting a client in person.

PSYCHOLOGY OF COLOR: BRANDING & DESIGN

Posted by Sandy on March 19, 2016 | No Comments

Although certain colors do broadly align with specific traits, (i.e. pink with girly, red with warning, and purple with sophistication) nearly every academic study on color and branding will state that it is more important for a brand's colors to support its desired personality instead of trying to align with a specific color association. Color [...]