Confidence is one of those elusive characteristics. It's easy to spot when someone has it, but it is hard to pinpoint what exact steps one should take to reach a certain level of confidence. It is a quality that everyone has access to, yet many struggle to achieve it. We are here to provide you [...]
When doing business, people want to feel as though they’re communicating with a person, rather than a brand. Because of this, they tend to want to do business with brands that have a personal element to them over those that don't. So, show 'em what you got! But first, you have to learn how to look [...]
One of the most difficult aspects of starting a business is brand awareness – getting people to know who you are and what makes you unique. The key to success goes beyond just having a great product or service. People want to know who you are as a company and what your brand represents before [...]
Have you ever looked at an image of someone and felt motivated, charged, inspired or ready to do something? Well, congratulations! You stumbled upon an empowerment photo and may ask what is an empowerment photo? Empowerment is defined as the process of becoming stronger and more confident, especially in controlling one's life and claiming one's rights. [...]
Although certain colors do broadly align with specific traits, (i.e. pink with girly, red with warning, and purple with sophistication) nearly every academic study on color and branding will state that it is more important for a brand's colors to support its desired personality instead of trying to align with a specific color association. Color [...]
