Every time a customer comes across your product, they are left with an impression of your brand. Your brand reflects your promise to customers and their overall experience from your products and services. When it comes to engaging with potential clients, the importance of branding online plays a significant role. It provides a platform to reach [...]
When it comes to makeup, your primer and foundation set the stage for everything else you put on your face. You want your skin to look clear and glowing in your pictures, not washed out and dull. The primer and foundation you use can make or break your skin in pictures. That's why I've decided [...]
Do you find it difficult to comprehend the basics of branding? With these 7 tips, you’ll be able to understand the basics of branding in under 3 minutes! Create, or pay someone to make an eye-catching logo. Put it everywhere. Write down your brand mission. What do you want to communicate to people [...]
Have you had a chance to check out Sandy's Podcast, Life in Focus with Sandy Grigsby? In this podcast, Sandy discusses a variety of topics that will leave you feeling empowered and motivated. She interviews successful entrepreneurs to learn how they became experts at their craft and shares this information with her viewers so that [...]
Vodka soda, anyone? Alcohol consumption is something almost all of us are guilty of. Whether it's used socially or privately, alcohol can seem like the perfect way to unwind after a long day. But could it actually be self-sabotaging for your business? In this post, we discuss Alcohol and how it affects your photos. There [...]
When doing business, people want to feel as though they’re communicating with a person, rather than a brand. Because of this, they tend to want to do business with brands that have a personal element to them over those that don't. So, show 'em what you got! But first, you have to learn how to look [...]
One of the most difficult aspects of starting a business is brand awareness – getting people to know who you are and what makes you unique. The key to success goes beyond just having a great product or service. People want to know who you are as a company and what your brand represents before [...]
Have you had a chance to check out Sandy's new Podcast, Life in Focus with Sandy Grigsby? In this new podcast, Sandy discusses a variety of topics that will leave you feeling empowered and motivated. She also interviews successful entrepreneurs to learn how they became experts at their craft and shares this information with her [...]
Photographs can be broken down into a series of categories. Within these categories are headshots and portraits. These two are often used interchangeably and the difference between them is quite subtle. For example, A headshot could be a portrait, but a portrait is not necessarily a headshot. For this reason, people are thoroughly confused about [...]
Have you ever looked at an image of someone and felt motivated, charged, inspired or ready to do something? Well, congratulations! You stumbled upon an empowerment photo and may ask what is an empowerment photo? Empowerment is defined as the process of becoming stronger and more confident, especially in controlling one's life and claiming one's rights. [...]
Creating mood board is the first step to branding your personal image in a effective and rewarding way. It is a way to create an consistent flow while having a visual strategy to refer back to. While keeping your ideas clear and thought out, so your personal brand image portrays flawlessly and gains consumers attention.
Whether you want to call it a brochure, pamphlet or leaflet, we all know them as being boring collateral. Admit it. We are all guilty of having the initial intention to read those informative brochures, but they just end up chucked into the nearest dark abyss never to be seen again. Between the mountains of [...]
Although certain colors do broadly align with specific traits, (i.e. pink with girly, red with warning, and purple with sophistication) nearly every academic study on color and branding will state that it is more important for a brand's colors to support its desired personality instead of trying to align with a specific color association. Color [...]
